A New Opportunity
June 14, 2011
CHINA — “This is my first time using the Internet on my mobile phone. Thank you for your efforts in making God’s Word available to us. I have benefited from the rich diversity of your programs. You help me understand the Word…”
When we received the above e-mail, we noted one very interesting thing: this sister was using her mobile internet connection to send this message to us.
In April 2011, China’s Ministry of Industry and Information Technology (MIIT) reported that there were 900 million users of mobile phones in the country – almost two-thirds of its entire population. 3G (third generation) mobile telecommunication services are relatively new in China, which accounts for the relatively low number of 67 million users. However, 20 million of these users signed up in just the first four months of 2011!
In many parts of the world, mobile phones are increasingly being regarded as convergence devices. Looking at the kinds of mobile phones sold today in China, that trend would appear to true here as well. Beyond sending and receiving calls and text messages, phones also serve as appointment books, cameras and portable game consoles. Some are even able to receive television signals!
Mobile telecommunications in China seems set to experience an explosive increase in its userbase, and TWR’s Chinese Internet Ministry has been looking into how to tap into mobile platforms. To date, version 1.01 of our KTWR.net app is available for free download on iOS devices (iPhone, iPod Touch).
Stay tuned for more developments on the mobile front!